Program SiFTI conference



Researching Media Companies Producing Audiovisual Content


20-21 April 2017

Inland Norway University of Applied Sciences/Lillehammer




Sponsored by the Norwegian Research Council, the SiFTI project and the Media Production Analysis working group of the IAMCR.


HINN logo iamcr NFR logo


9:00 – 10:00 Registration

10:00- 10:15 Opening speech – Rector Kathrine Skretting


Auditorium H:

Keynote 1: 10:15 – 11:15      Amanda Lotz, University of Michigan

Linking Industrial and Creative Change in 21st Century U.S. Television


The U.S. television industry began experiencing profound change in the early 21st century, change that likewise manifest in the programs of the era. My talk explores how and why scripted U.S. television series evolved so profoundly at the dawn of the 21st century and what this might tell us about the continued disruption introduced by internet-distributed television. The talk identifies the industrial practices that propelled and challenged this change and examines how the conditions of creative workers adjusted alongside textual possibilities. Drawn from interviews and archival research, the talk relies on case studies of the production histories of milestone series in this evolution to assess the shifting competitive norms and the consequences of textual innovation for creative workers, commercial media industries, and audiences.










11:15 – 11: 30 Coffee



SESSION 1: 11:30 – 13:00



Managing creativity

Politics and media production

 Philipsen, Heidi


Three Types of Passionate Company Culture



Akkan, Göksu Akan


Building soft power trough soap operas: The case of Turkish TV shows



Keulen, Jolien van


‘Feeding’ Local Producers: Managing Creativity in Transnational Television Production Networks



Sand, Stine


«Universal stories from a local point of view». Conceptualizing diversity in regional filmmaking



Lesaunier, Marie-Eva and Sonet, Virginie


Prospecting and selecting : How does uncertainty undermines creativity in the business relationships between Broadcasters and independent TV Producers?



Gober, Greta


Gendering media production. What does it mean to be a female journalist working in public television in Poland?


Birkvad, Søren


The Means and Meanings of Being Independent.Competing Truths in the Television Company STV




Lunch: 13:00 – 14:00


SESSION 2: 14:00 – 15:30



Production of television fiction

Web television and streaming


Engelstad, Audun


Telenomics: The New Merger Between Film Production and High-End Television Drama


Sundet, Vilde Schanke


From secret online teen drama to international cult phenomenon: The global expansion of SKAM and its public service mission



Waade, Anne Marit and Hansen, Kim Toft


The German Connection in Nordic noir


Skeide, Andreas


Social media and journalistic ideology: A comparative case study of two Norwegian web-TV departments



Andersen, Mads Møller


Negotiating Creativity on a Small Budget – Creative Assumptions in DR3’s External TV Commissioning



Mikos, Lothar


Netflix – Marketing, Market, and Production Strategy





 Coffee: 15:30 – 16:00


SESSION 3: 16:00 – 17:30



Production of television fiction



Aitaki, Georgia


Private television through the eyes of its storytellers: Production logic and ideologies in Greek television fiction



Bakøy, Eva and Moseng, Jo Sondre


Norwegian film distribution in troubled times


Krauβ, Florian

Federal, public-service structures as producers’ challenge: Die Stadt und die Macht and contemporary “Quality series” attempts from Germany



Rashmi M.


Capital in circulation: Changing distribution practices within media content industry in India


Verhoeven, Marcel


Societal relevance as success factor of TV series; the creators’ perception



Medina, Margarita and Aurora Labio


Content and production companies concentration on Spanish television. The three biggest distribution operators: TVE, Mediaset, Atresmedia













DINNER: 20:00 Hvelvet – Stortorget 1 (Main square), Lillehammer



                                                  DAY 2: APRIL 21


SESSION 4: 9:00 – 10:30



Film production                                        


Helseth, Tore

Historical studies of film production


McNamara, Joshua

CC:, Celtx, and the Voices Inside your Head: An Ethnography of Scriptwriting Practice

Sanders, Willemien

Exploring a new field: documentary impact production in the Netherlands



Moseng, Jo Sondre

Profiling producers

Kerr, Paul

The Mirisch Company and Corporate Authorship


Brun, Elisabeth

Inventing discourse in documentary; the methods behind the NRK-series Our Valley (2013)
























COFFEE 10: 30 – 11:00


Auditorium H:

Keynote 2: 11.00 - 12.00   Olof Hedling, Lund University

 A Publicly Owned Media Company Co-Producing Audiovisual Content? The Case of Film Väst


Since the end of the 1960s, a large amount of production companies have been created. A few of these – Zentropa, Filmlance, Yellowbird – may be described as qualified successes, in some instances having been merged with international media conglomerates. In general, however, and as in many European countries, the contemporary production landscape appears volatile and fragmented. The segment is mostly populated by small, comparably fragile producers and production companies who, on their part, have to rely on a select group of mainly public financial sources for support.


Searching for continuity, peculiarities, particular traits and larger trajectories in such a production environment, one may have to look elsewhere and examine the entities that represent the stability and longer term perspectives: the public production subsidy agencies, the regional film funds, the transnational support schemes. In this talk, the regional film fund Film Väst (formerly Film i Väst), actually a publicly owned mediacompany, will be put under scrutiny.
















Auditorium H:

Keynote 3: 12:00 – 12:30   Ole Hedemann, Norwegian broadcasting corporation (NRK)

The Use of Audience Insigh in Content Development for a Public Service braodcaster


NRK started its Development Department in 2007, with a mission to help NRK becoming a world class producer of content. The heart of the development processes is a strong focus on the audience. Ever since NRK has had success in their home market and are punching above their weight also internationally. This talk focuses on the tools that trigger new shows and the fascinating and bumpy road from idea to screen.



















LUNCH: 12:30– 13:30


SESSION 5: 13:30 – 15:00



Structures and strategies

Digital challenges

AlNajjar, Abeen


Inside the Arab Newsroom: Hierarchy, Structure and Workflow


Potter, Anna and O'Regan, Tom


Pukeko Pictures and the Kiwi DIY Spirit: building global partnerships



Meir, Christopher and Cascajosa, Concepción


From Galicia to Paris: Bambú Producciones and Global Spanish Television Drama Production



Holmene, Ingeborg S.H.


Paid, owned or earned media?


Erdal, Çiğdem and Akemehmet, Elif


Catching Up: Braodcasting Industry in Turkey as a Global Format and Show Producer



Hinkin, Olivia


Digital Challenges Facing the Anime Industry





























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